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LIGHTING OUTFITS 1920-1930,   page 2

 

Date Manufacturer  Notes Outside of Box Inside of Box
ca 1925 Monowatt

Monowatt, a major electrical device manufacturer, sold these lights under the name Cheer-I-Lights. A most unusual outfit, Cheer-I-Lights flap.jpg (40447 bytes) this is one of the very few that I've found to originally offer pine cone shaped lamps from the factory. The set is presented in a very creative box that when folded turns into an attractive counter display using the inside flap pictured above. The lamps are German carbon filament exhaust tipped, and the outfit originally sold for $2.35. Notice the metal spring attachments on the sockets, used as an aid in positioning the lights upright on the tree. Monowatt made electrical devices, including plugs and lamp sockets for many years, but offered Christmas lights under their own name for only a very short time.  

Cheer-I-Light outside.jpg (35403 bytes) Cheer-I-Lights inside.jpg (34180 bytes)
ca 1925 Monowatt

In a box identical to the set pictured above, this Monowatt outfit features candle light sockets instead of the standard Candle Cheer-I-Lites Display.jpg (47273 bytes)green composition type sockets. Both boxes feature an interesting and inventive countertop display feature, whereby the box can be folded into its own display as pictured above. 

Cheer-I-Light outside.jpg (35403 bytes) Candle Cheer-I-Lites Inside.jpg (40162 bytes)
ca 1925 Monowatt In a box similar to the two pictured above, this is a box of figural lights from Monowatt.  The lights are German imports, and some have exhaust tips. These are very high quality lamps, and this outfit is most uncommon. It has kindly been shared with us by Bob Iwamasa, author of a wonderful book on figural Christmas lights You can see the book and get to Bob's web site from the LINKS page. Cheer-I-Lights Figurals outside.jpg (41127 bytes) Cheer-I-Lights Figurals inside.jpg (79907 bytes)
ca 1925 Matchless This set by the Matchless company is very hard to find, and was made by the same company that later sold the famous Matchless Wonder Stars. The set is pictured as found with imported German pine cone lamps, but most likely it originally came with simple round multi-colored Matchless brand Christmas lamps.
ca 1925 Santalites

This Santalites outfit is one of the very few outfits that I've found that advertises a specific brand of Mazda lamps, in this case, Edison Mazda. The box does contain the specified Edison Mazda carbon filament lamps

Santalites outside.jpg (112775 bytes) Santalites inside.jpg (51916 bytes)
ca 1925 Rudges

Produced by Rudges circa 1925, this outfit uses machine made pinecone lamps, with no exhaust tip. The color is flashed onto these bulbs, rather than being hand painted.

Rudges outside.jpg (92799 bytes) Rudges inside.jpg (48336 bytes)
ca 1925 Woodwin

This outfit by the Woodwin Company has beautiful box art that was done by Worth Brehm in 1921, originally for General Electric. Entitled "His First Christmas", the picture depicts the wonderment of a child looking at his first Christmas tree while his parents peek from behind the parlor curtain. This is a very hard to find outfit.

Woodwin Outside.jpg (192522 bytes) Woodwin inside.jpg (61465 bytes)
ca 1926 Unknown

Although this box pictures and contains ordinary C-6 cone style lamps, they are strangely referred to as "Decorative Ornaments", apparently a creative marketing ploy. This box is not often found, and has no maker's name on it.

Decorative Ornaments outside.jpg (37776 bytes) Good Lite inside.jpg (55450 bytes)
ca 1927 NOMA

The classic NOMA box, from that company's first full year operating as NOMA Electric Corporation, 1927. The outfit has ribbed cone tungsten filament GE MAZDA lamps. Later versions of the outfit are in a box of the same design, but with less color. This box design was used well into the 1930s.

1927 Classic NOMA outside.jpg (104477 bytes) 1927 Classic NOMA inside.jpg (58418 bytes)
ca 1927 Good-Lite A circa 1927 outfit by Good Lite, featuring typical GE Mazda fluted cone lamps. Good Lite outside.jpg (89330 bytes) Good Lite inside.jpg (55450 bytes)
ca 1927 Propp

In 1927, Propp reworked their box art, with this result. Boxes like this were issued well into the mid 30s, with the later boxes not being as colorful.

1927 Propp outside.jpg (107769 bytes) 1927 Propp inside.jpg (65384 bytes)
ca 1928 Real Lite

This set has carbon filament lamps, which is a very late use of this type of bulb, as by this time the tungsten filament ribbed cone lamps were in almost universal use.

Real Lite outside.jpg (77584 bytes) Real Lite inside.jpg (56323 bytes)
ca 1928 Propp

This outfit can be found with both blue and green box covers. An unbranded outfit first produced in 1928 by NOMA/Propp, the blue cover boxes are usually found with the (by then) very old fashioned carbon lamps. The blue box was an effort to use up huge amounts of the carbon lamps NOMA acquired in the 1926 merger with Propp and other companies, and is the earliest of the two types. 

Santa Claus Blue outside.jpg (106546 bytes) Santa Claus inside.jpg (50537 bytes)
ca 1928 Propp

The green NOMA/Propp boxes most often contained Japanese lamps. This set was a "loss leader", offered inexpensively.

Santa Claus Green outside.jpg (89910 bytes) 1928 Propp inside.jpg (65384 bytes)

ca 1928

Unknown

This set is often attributed to a company called I.C. Young, but that company was a folding box manufacturer, not a decorative lighting company. This 1928 issue is actually an unbranded generic outfit, made to be sold cheaply, usually with less expensive lamps.

IC Young outsdie.jpg (96065 bytes)

IC Young inside.jpg (53136 bytes)

ca 1929

NOMA

First appearing during Christmas, 1929, this NOMA outfit was actually sold year round, rather than just at Christmastime. The box art suggests Halloween and July 4th as other suitable uses for the set. Less colorful versions of this box were distributed well into the 30s.

1929 NOMA outside.jpg (100318 bytes)

1929 NOMA inside.jpg (58418 bytes)

 

1920-1930 continues...

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CLICK HERE FOR THE TABLE OF CONTENTS PAGE AND LINKS TO ALL PAGES ON THIS SITE

TABLE OF CONTENTS       HISTORY       THE TIMELINE       MANUFACTURER'S HISTORIES       THE PATENT PAGES       

THE PRE-ELECTRIC ERA      VINTAGE ADVERTISING         THE LIGHT SET GALLERIES         RELATED LINKS         

FREQUENTLY ASKED QUESTIONS